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Are Display Ads Dead for the Dealership? Video Says 54% of Your Display Ads are Not Seen

2013-07-26 16:04:23| AutomotiveDigest.com - Automotive Industry News

Situation: Hang in the and take up to 6 minutes to view this eye-opening video from someone outside the car business. Why should you? If you get one gem, idea, or insight into what display, video, and the measurement thereof then you time to sit there, view, and make notes will give you some actionable based on knowledge. If Ashley Swartz of Furious Minds, speaking from her home office, can give you a leg up or a reason to talk to a vendor or structure your Internet and BDC department to increase customers sales and management, then tapping into marketing gurus on video or on your iphone will make you smarter. [Read More]The Article Are Display Ads Dead for the Dealership? Video Says 54% of Your Display Ads are Not Seen appeared first on Automotive Digest.

Tags: not your video display

What Should Your Dealership Be Selling in August? Ask Your GM

2013-07-26 15:47:07| AutomotiveDigest.com - Automotive Industry News

Here's the answer, according to Kelley Blue Book: Based on what happened in Julytell your sales teams to do more of the same product sales focus Sell as many pickups, compact cars, and those cross over as possible to as many people as possible. Get the service department excited about sending leads to the showroom floor. To inspire you: Kelley Blue Book has raised it Sales Forecast to 15.6 Million Units for 2013. As the economy keeps getting better the demand for new vehicles is approaching pre-recession levels. [Read More]The Article What Should Your Dealership Be Selling in August? Ask Your GM appeared first on Automotive Digest.

Tags: your august selling gm

Every Dealership Service Managers Goal Now Easier

2013-07-23 19:29:53| AutomotiveDigest.com - Automotive Industry News

Every dealership service manager is responsible for continuously improving revenue, customer and employee satisfaction and retention while keeping employee costs and shop expenses under control. One area of opportunity still too little capitalized on is shop traffic and workflow improvement. DMS has come a long way but most remain a clumsy and ineffective customer-service tool. Vendors have seized the opportunity to market customer service functionalities like CRM, online service appointment scheduling and mobile write-up that lay over the DMS in an agnostic manner. Thus, service staff isnt dependent on DMS functionality in order to service customers. There is a better way that eliminates wasteful steps and expenses to deliver a quality service experience for customer and staff alike. Keep reading!The Article Every Dealership Service Managers Goal Now Easier appeared first on Automotive Digest.

Tags: service goal easier managers

Dealership Text Tips: Giving More Mobile Shoppers Access to the Dealership

2013-07-17 18:58:35| AutomotiveDigest.com - Automotive Industry News

Making it easy for shoppers to communicate with you has always been important. As mobile use grows, texting takes center stage as the latest tool dealers can harness to make valuable connections with busy shoppers. In fact, texts surpassed phone calls all the way back in 2008, according to Nielsen. And since more people are using their phones to browse the web82%, says the 2013 Nielsen Mobile Consumer Reporttexting for more information is a convenient next step. J.D. Power even states that 1 in 5 digital auto buyers used their tablets or smartphones to research their vehicle purchase. Russ Chandler, digital marketing manager of Barts Car Stores in Fort Wayne, Ind., has been offering shoppers the chance to text the dealership for about a year now. He uses Mobile Text Connect, an add-on to his Contact At Once! chat software, but he cautions that just offering the texting capability isnt enough. Keep reading for a few of his suggestions for using test wisely!The Article Dealership Text Tips: Giving More Mobile Shoppers Access to the Dealership appeared first on Automotive Digest.

Tags: text access tips mobile