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Tag: viewing
Online viewing continues to gain ground on traditional broadcast TV
2020-02-13 15:00:44| Digital TV News
Online viewing is gaining ground on traditional broadcast TV, according to CenturyLink (NYSE: CTL) and Streaming Video Alliance research. Over 80% of consumers are streaming more video than 3 years ago and nearly half of respondents define TV as being delivered over the internet.
Tags: online
tv
ground
traditional
BARB begins reporting reach and time spent viewing across screens
2020-01-21 13:00:15| Digital TV News
BARB, the UK television audience measurement currency, has begun to report unduplicated programme reach and time spent viewing figures across multiple screens. The new figures are reported on a daily basis across three screens (TV sets, tablets and PCs).
Tags: time
reach
viewing
spent
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience