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How Azure Data Services help your business innovate faster and smarter
2020-11-13 21:34:00| The Webmail Blog
How Azure Data Services help your business innovate faster and smarter nellmarie.colman Fri, 11/13/2020 - 14:34 Data underpins everything. It fuels the modern internet and, without it, there are no applications. This constant, ever-increasing hunger for data means theres now more and more of it along with a need for solutions that help businesses work with data in a more efficient and effective manner. For many organizations, Microsoft Azure is an excellent answer to this problem, providing a full suite of end-to-end data services that cover every need: databases and data management; real-time data collection and processing; business intelligence, data insight and analytics; and cutting-edge AI and machine learning. AI + Azure Data Services = a business transformed AI and machine learning in particular radically transform how people do business, and are infused into every facet of a businesss lifecycle. Azure bakes AI and machine learning deep, democratizing their use. For example, you can run machine-learning models from within SQL Server using existing Python or R based models working off data in SQL Server. Theres the visual developer no-code designer within Azure Machine Learning, where you use an intuitive interface to create models, build pipelines, deploy your solution and take it to production all from within that one platform. And Azure Cognitive Service APIs enable app developers to more easily leverage AI and machine learning. This mix of immediacy, power and integration is what sets Microsoft apart. What you do in Microsofts other clouds Office 365 (productivity) and Dynamics 365 (CRM/ERP) is also data-related. Through well-integrated and straightforward connectors from those systems into Azure Data Services, you can efficiently work up predictions and improve planning. With Microsoft Power Platform on Azure, you can quickly build apps and automate business processes and integrate with data across the ecosystem. Interested? Here are four key benefits of Azure Data Services that help you be more efficient, innovate and take advantage of the latest technologies. 1. Azure Data Services support a range of needs Databases. Analytics workloads. Machine learning. Data is the foundation of them all and Microsofts got everything covered. Whether you favor a SQL Server or an open source alternative, youll find support in Azure Data Services. Azure Cosmos DB provides a singular, globally distributed, multi-model database supporting different APIs and data formats. For end users it's easy to adopt and build scalable mission-critical applications without the worry of managing infrastructure, capacity and integrations. By contrast, other providers split all of these out into different database services. 2. Azure Data Services are built for efficiency Microsoft has long focused on UI-based services and platforms going back to Visual Basic. Today, the notion of low code is increasingly popular. Often, there's little value in getting bogged down with software development for business applications, when it can be easily achieved with low code solutions. Instead, companies can tap into the power of Azure Data Services and Power Platform, leveraging the integrations to build solutions quickly and efficiently and use the time and cost savings to focus on critical business needs and use cases. 3. Maintainability is at the core of Azure Data Services Its a one-time effort to build an app or data solution, but companies dont always account for the cost and effort involved in maintaining and expanding the solution. With code-heavy solutions, a lot of time ends up being spent in busy work and keeping integrations up to date and thats time and money that could be better put to use elsewhere. But Microsoft makes things easy for you with a low-code approach, through the likes of Data Factorys prebuilt connectors, which are always updated to ensure you can continue integrating data from hundreds of source and target services, as those services keep updating their APIs and integration points. 4. Azure Data Services prize integration Data is vital throughout the healthcare industry in patient management, collaboration and teams, managing customer and patient relationships, business applications, analytics and AI. Microsoft Cloud for Healthcare is an excellent demonstration of Microsofts comprehensive service integration. This industry-specific cloud leverages Azure Data Services, Dynamics 365, Office 365 and Microsoft Power Platform on Azure, showing how these apps can combine to help businesses be more efficient and innovative. This line of thinking can be a boon to your organization, too. Get the most from Azure Data Services with Rackspace Technology Working with the right partner can help you get more from Azure Data Services. Rackspace Technology is a tier-one expert Azure partner and we also support Dynamics 365 and Office 365. This means, like Microsoft, we are all about integrating solutions to cater to your entire business needs. Rather than only solving a specific data services problem or zeroing in on a single solution area, we look at your business from a holistic viewpoint and figure out which integrations can make your life easier always with the goal of maintainability. This is infused into our DNA. In being able to understand the bigger picture defining strategies, building architecture, implementing services, support and updates, and leveraging the latest Azure tools we can work with you to create the kind of high-quality solution that will always be up to date and set your company up for success. How Azure Data Services help your business innovate faster and smarterDiscover how Azure Data Services helps you leverage AI, machine learning, analytics and data.Leverage AI, machine learning, analytics and data with the power of Azure Data Services./microsoft/managed-azure-cloudLearn more
Tags: services
business
data
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Recap of the First 100 Days: The FDAs Blueprint for the New Era of Smarter Food Safety
2020-11-04 20:53:09| National Farmers Union
By Tracy Heim, NFU Intern As fall transitions to winter, the Food and Drug Administration (FDA) is reviewing their New Era of Smarter Food Safety Blueprint implementation. On October 26, the FDA hosted a webinar that gave an inside look at the progress made in the first 100 days since the Blueprint announcement in July. […]
Apple iPhone 12: The chip advance set to make smartphones smarter
2020-10-13 01:21:42| BBC News | Business | UK Edition
A chip-making process pioneered in the Netherlands will let smartphones take the next leap forward.
5 Ways To Build A Smarter B2B Influencer Marketing Strategy Lee Odden Interview
2020-06-18 12:31:11| Marketing and Public Relations - M&O
What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Dont worry weve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host of AQ's Blog & Grill, and together they explored the many aspects involved in building a successful B2B influencer marketing program. Lee shared numerous B2B influencer marketing take-aways during his time with Alan, and well look closely at five helpful tactics and insights to strengthen your own existing B2B influencer marketing program, or to assist as you begin a new influencer pilot program: Where Do I Begin With B2B Influencer Marketing? Simultaneously Growing B2B Brand Influence & Business The Growing Role Of Maturity Models in B2B Influencer Marketing A More Sophisticated B2B Influencer Marketing Approach Always-On Influence & The Role of Validation Sit back and lets get right to it and take a look. 1 Where Do I Begin With B2B Influencer Marketing? Todays B2B buyers are overwhelmed with options, and are growing distrustful of marketing and advertising. How do we solve that? We solve that by connecting them with sources of information that they do trust, including peers, industry experts, and industry influencers. B2B influencer marketing can solve some of the biggest problems in terms of creating credible connections with people that are actively interested in paying attention, and by co-creating content marketing content with those who have influence. In B2B, if you think about the longer sales cycle, there's so much more content that is put out there to help buyers educate themselves, and they increasingly are self-directed. There are people who are relying on old-school tactics like SEO, advertising, and that sort of thing, but what good is something that's find-able if it's not also credible. The role influence plays in a lot of content marketing is that we can optimize for findability, but we can also optimize for credibility with external influencers, external subject matter experts, and also use those tactics to increase the influence of the brand and key opinion leaders and executives within the brand at the same time. 2 Simultaneously Growing B2B Brand Influence & Business B2B brands need to think about how they can grow influence within their business at the same time, so they can own that influence. You may wonder, will B2B ever catch up or take the lead over B2C when it comes to investment in influencer marketing? Lee said that he doesnt think that B2B is going to take over B2C from a quantitative standpoint, because the nature of consumer products and services have a greater volume of influencer activity. Unlike in typical B2C influencer marketing, in B2B you actually need to have credibility, domain authority, and earn your influence by others citing you as that expert. From a qualitative standpoint, B2B certainly has an opportunity to lead B2C because of the required validation, its legitimacy, and the lack of fake followers and blatant opportunism. When it comes to B2B influencers, you have people who are genuinely invested in making the industry a better place. 3 The Growing Role Of Maturity Models in B2B Influencer Marketing There's a maturity model we've developed over the last six or seven years that we've been implementing for influencer marketing programs with B2B companies. For brands at the beginning stages, it's experimentation sort of digitally throwing spaghetti against the wall to see what sticks. They'll only work with people for one campaign, and then completely ignore them after the campaign ends, looking at it as just a transaction, and as only an advertising buy. This short-sighted approach typically leads them to realize the influencers that they were trying to work with are ignoring them. This can lead them to begin thinking, We've actually got to develop legitimate relationships with these folks. We've got to invest in software, to think about the bigger picture, and how working with these folks can not only add to performance on an individual campaign, but by educating influencers about things we both care about, that they can become organic advocates for us, even outside of the campaign. If youre just borrowing influence by working with people who are top experts in an industry, and that's all you ever do, youre not going to get the full value and benefit of influencer marketing. If, on the other hand, youre doing that and simultaneously looking at up-and-comers in the industry, and looking at key opinion leaders within a company and helping them become more influential that investment in helping them be more successful is going to be something that they'll appreciate. Youll both have skin in the game then, and will be doing something together making the industry a better place, and that typically results in amazing organic advocacy. When you take a short term approach, you're not going to connect emotionally with influencers. 4 A More Sophisticated B2B Influencer Marketing Approach When you are more sophisticated and have more experience with this, you can hit the ground running and do certain things to help a business such as doing a pilot and youll start to see some of those metrics that will get attention from executive sponsorship, and win you more budget to roll out that program in a much more significant way. Its important to approach this as a strategic move to build the brand and to grow influence at scale, that will ultimately result in the kind of advocacy that really grows a business. More sophisticated approaches to influencer marketing are able to fix the plane while it's flying, so to speak. The counter to this sort of short-termism is always-on influence, because buyers are always on, and the internet certainly is always on. Always on is an approach to working with influencers that helps you maintain relationships and show that all-important love. The influencer has the experience of collaborating with you in an ongoing fashion, with: Interaction opportunities Earned media Mentions in your newsletter Mentions in your eBooks, blog posts, and infographics This continues to show the influencer that you're giving them attention, which is what they want, because that's how they monetize. 5 Always-On Influence & The Role of Validation There are also other opportunities that are always on. We've done consulting for Adobe, and our CEO Lee Odden has been identified as an Ado
Tags: marketing
build
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lee
DOE, NSF, DHS partner on a research and action competition for smarter communities: Civic Innovation Challenge (CIVIC)
2020-04-09 09:55:37| Green Car Congress
Tags: research
action
partner
communities