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Trinity Graphic launches new branding initiative

2014-06-04 07:00:00| Label and Narrow Web Breaking News

The initiative coincides with the launch of several new products and services.

Tags: graphic initiative branding launches

 

Tata seeks shop for branding brief

2014-04-17 13:40:16| Steel - Topix.net

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

Tags: shop seeks branding tata

 
 

New Bevco Branding Highlights the Importance of Safe, Ergonomic Seating

2014-04-11 06:00:00| Industrial Newsroom - All News for Today

WAUKESHA, WI &ndash; Bevco Precision Manufacturing Company, an industrial ergonomic seating manufacturer, has unveiled a new look focusing on the importance of ergonomics and increased productivity.<br /> <br /> "Workplaces are becoming more demanding by the day and it&rsquo;s important to protect employees from costly musculoskeletal disorders,&rdquo; said Melinda Bohlmann, Director of Sales and Marketing. &ldquo;Studies have shown that almost 50% of workers in the industrial space suffer ...

Tags: safe importance highlights branding

 

Tatas get cracking on their global branding exercise

2014-04-07 22:52:32| Steel - Topix.net

As part of this, the group's top brass has started meeting advertising agencies.

Tags: global exercise branding cracking

 

Focus - Branding in the Craft Beer Industry

2014-03-10 12:15:00| Daily beverage news and comment - from just-drinks.com

Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public's over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.

Tags: industry focus beer craft

 

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