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Green garments: Groundswell in green branding

2014-08-04 16:42:15| Daily apparel & textile news and comment - from just-style.com

Many textile brands now make claims of operating with varying levels of environmentally mindful or sustainable practices. But while green branding has its pitfalls, companies could be braver in eco-marketing.

Tags: green branding garments

 

EskoWorld focuses on customized packaging, branding

2014-07-29 07:00:00| Label and Narrow Web Breaking News

The annual user group meeting provides product roadmaps, training sessions, user and technology presentations, and access to product labs.

Tags: packaging focuses customized branding

 
 

Research in Focus - Family Branding: Establishing Beverage Verticals for Parents and Children

2014-07-24 17:51:00| Daily beverage news and comment - from just-drinks.com

Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France.

Tags: family research children focus

 

Shared Value Branding: The End of Brand Marketing as We Know It?

2014-07-08 12:39:38| Beverages - Topix.net

At Unilever , a team develops partnerships with the World Toilet Organization and Vietnamese institutions to build decent sanitation in schools.

Tags: it we end marketing

 

Social Media Day: Branding for the web

2014-06-06 17:23:12| Grocery - Topix.net

In a special column for The TIMES, new Social Chick Jessica Hugh talks about branding and about the upcoming Social Media Day happening June 26 in Maple Ridge.

Tags: web day media social

 

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