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Tag: branding
MediaTek Unveils 64-Bit Smartphone Chip, New Branding Campaign
2014-02-24 13:37:53| PC Magazine Cell Phones Product Guide
MediaTek is kicking off Mobile World Congress with its new "Everyday Genius" campaign and a new quad-core SoC to follow up on its breakthrough octa-core, 64-bit product.
Tags: campaign
chip
branding
smartphone
Microsoft takes baby steps toward clearing up its branding mess
2014-02-21 14:33:26| InfoWorld: Top News
Microsoft's attempts at branding -- affixing names to products in ways that mere humans can understand -- have drawn widespread and well-deserved scorn.
Tags: baby
takes
microsoft
steps
The branding of bankrupt Detroit
2014-01-20 12:00:45| BBC News | Business | UK Edition
Why a bankrupt city is being used as a brand
Tags: detroit
branding
bankrupt
Branding Bad: 10 Eco-marketing car labels that mean nothing
2013-12-30 03:12:03| Automakers - Topix.net
If Internet search terms are to be believed -- and as a mark of how much people are trying to find out about something, they're pretty important -- Tesla Motors has certainly created that recognition.
just On Call - Heineken eyes younger drinkers with "sexy" branding
2013-12-05 17:55:00| Daily beverage news and comment - from just-drinks.com
Heineken's CEO has said the company needs to make its brands "sexy" in Europe to attract younger drinkers as baby boomers disappear from the beer market.
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