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VR Consumer Spending Growth Driven by Headsets: Report

2020-12-01 13:00:00| TechNewsWorld

For years the consumer virtual reality market has failed to fulfill the hype surrounding it, but that's going to change according to Omdia. The market analysis firm has released a report that predicts the value of the virtual reality hardware and software market to reach $10 billion by 2025, up from $3.2 billion in 2020. Standalone headsets appear to be leading the growth curve for VR.

Tags: report growth consumer driven

 

VR consumer content revenue to exceed $7 billion in 2025

2020-11-30 13:30:54| Digital TV News

Research from Juniper Research has found that consumer VR content will generate more than $7 billion in revenue in 2025, up over 160% compared with 2020. The primary driver in this space will be console gamers.

Tags: content consumer revenue billion

 
 

How to tailor your spirits marketing to the consumer of today - and tomorrow - comment

2020-11-25 13:54:00| Daily beverage news and comment - from just-drinks.com

Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.

Tags: today comment marketing consumer

 

A Tipping Point on Consumer Debt

2020-11-14 12:20:44| Happi Breaking News

US households remain in surprisingly good shape, but wait 'til next year, warns McKinsey.

Tags: point consumer debt tipping

 

Vodafone NL Consumer

2020-11-12 09:54:00| Telecompaper Reports

This company profile analyses Vodafone Consumer's activities in the Netherlands. The newly formed VodafoneZiggo JV is discussed but as the propositions are still marketed separately to consumers, this profile focuses on the Vodafone offerings. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone Consumer. It looks at the market in which Vodafone operates as well as its competitors. Furthermore the profile reports on Vodafone Consumer' marketing activities, including its customer strategy. Lastly the profile contains Telecompaper's SWOT analysis of Vodafone Consumer NL

Tags: consumer vodafone

 

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