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PVH to take back control of Tommy Hilfiger in SE Asia

2019-03-25 13:29:00| Daily apparel & textile news and comment - from just-style.com

US apparel giant PVH Corporation is taking back more direct control of its Tommy Hilfiger business in Central and South East Asia ahead of plans to expand the brand in the region.

Tags: back se control asia

 

Tommy Hilfiger develops 100% recycled cotton jeans

2019-01-21 12:01:00| Daily apparel & textile news and comment - from just-style.com

Tommy Hilfiger is to introduce 100% recycled cotton denim styles in its spring Tommy Jeans collection, thanks to support from parent company PVH's Denim Center in Amsterdam - its first hub in Europe dedicated to setting new standards for producing denim in a faster, more consistent and more environmentally-friendly way. 

Tags: cotton tommy jeans develops

 
 

Tommy Hilfiger launches smart clothing line

2018-07-31 13:23:00| Daily apparel & textile news and comment - from just-style.com

PVH Corp's Tommy Hilfiger business has launched a new smart clothing line in the US, enhanced with smart-chip technology that offers consumers rewards and experiences for each wear.

Tags: line clothing smart tommy

 

Tommy Hilfiger launches social change challenge

2018-04-27 12:50:00| Daily apparel & textile news and comment - from just-style.com

A new innovation challenge from PVH Corp's Tommy Hilfiger business aims to support entrepreneurial start-ups and scale-up stage businesses that are developing solutions with a positive social impact on the fashion value chain.

Tags: change social challenge tommy

 

Tommy Hilfiger targets younger market, rebrands denim line

2017-11-02 12:40:00| Daily apparel & textile news and comment - from just-style.com

In a bid to accelerate growth by appealing to its younger consumers, PVH's Tommy Hilfiger business is rebranding its global denim offering as Tommy Jeans, transitioning from the current Hilfiger Denim label starting with its pre-spring 2018 collection.

Tags: line market targets tommy

 

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