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Tag: campaigns
Heineken UK to ramp up data-driven campaigns after geo-targeted ad pilot
2019-01-07 12:58:00| Daily beverage news and comment - from just-drinks.com
Heineken UK is to invest around GBP1m (US$1.27m) in data-driven marketing after a trial of geo-targeted ads brought in more consumers to the brewer's pubs in the country.
Tags: pilot
campaigns
ramp
heineken
3-304 Coordination with Public Funding of Campaigns.
2018-12-13 01:33:34| PortlandOnline
Tags: public
funding
coordination
campaigns
Facebook Cracks Down on Iranian, Russian Influence Campaigns
2018-08-23 19:13:09| TechNewsWorld
Facebook has removed more than 650 Facebook and Instagram pages, groups and accounts originating in Iran and Russia for "coordinated inauthentic behavior." The goal is to improve the trustworthiness of Facebook connections. Although it has been making progress in its efforts, the people responsible for the inauthentic activity are determined and well funded, Facebook said.
Tags: russian
influence
campaigns
facebook
Facebook and Twitter remove accounts linked to Russia and Iran campaigns
2018-08-22 03:47:15| BBC News | Business | UK Edition
The social media giants say they have shut down hundreds of accounts linked to Russia and Iran.
Tags: remove
accounts
russia
linked
Adobe integrates LiveRamp to power people-based TV campaigns
2018-07-31 15:00:59| Digital TV News
LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamps IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
Tags: power
adobe
campaigns
integrates
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