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FranceTV Publicité begins addressable TV campaigns on Orange STBs

2020-11-13 13:00:03| Digital TV News

FranceTV Publicité and Orange have begun to offer addressable TV in France. Targeted advertising will be deployed on channels from France Télévisions received by users with set-top boxes from Orange.

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Nielsen to measure CTV campaigns on YouTube & YouTube TV

2020-10-15 15:30:43| Digital TV News

Nielsen has announced that it will measure YouTubes streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.

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B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns

2020-08-11 17:11:21| Marketing and Public Relations - M&O

74% of B2B marketers agree influencer marketing improves customer and prospect experiences, only 19% are running ongoing influencer marketing programs The 2020 State of B2B Influencer Marketing Report also includes case studies from SAP, LinkedIn, monday.com, and Cherwell Software FOR IMMEDIATE RELEASE [August 11, 2020], Minneapolis, MN — Award-winning B2B marketing agency TopRank Marketing released […] The post B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns appeared first on Newsroom.

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Sky partners with TVSquared to track TV campaigns to online visits

2020-07-24 11:10:34| Digital TV News

Sky Media and TVSquared are to launch a direct web attribution tool. With the tool, advertisers can measure the impact a TV campaign has in generating interest and subsequent traffic to a brands website and apps.

Tags: online track partners sky