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T-Mobile USA Hires Drew Kelton to Lead B2B Segment

2013-04-23 04:44:54| Wireless - Topix.net

Underscoring its increased emphasis on business customers, T-Mobile USA, Inc. today announced the appointment of Drew Kelton to the newly created role of executive vice president of B2B, reporting to president and CEO John Legere.

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B2B Content2Conversion NYC Conference Lee Odden Presenting

2013-04-19 11:45:05| Marketing and Public Relations - M&O

Content is hot in any industry you look, so look no further for the best B2B content marketing advice than the Content2Conversion conference in New York. Featuring an all-star lineup of B2B Marketing speakers including: Ardath Albee, Ann Handley, Joe Pulizzi, Michael Brenner, Rob Yoegel and senior marketing executives from Aberdeen Group, Adobe, Avaya, Compendium, Curata, [...]

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Enterprise Content Management Company Enlists B2B Marketing Provider To Power Future Growth

2013-04-01 10:28:33| dairynetwork Home Page

Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced the addition of a new client: ECMG, a Houston, Texas-based provider of ECM (enterprise content management) solutions.

Tags: content company power management

 

New B2B Advertising Campaign from AutoTrader.com Launches

2013-03-05 20:18:01| AutomotiveDigest.com - Automotive Industry News

AutoTrader.com's new B2B advertising campaign takes aim at common misperceptions about how consumers shop for cars. Themed "Do you know today's customer?" the campaign will highlight insights about consumer shopping behavior in order to help dealers more efficiently and effectively reach shoppers online. "Today, dealers have access to more information than ever about how consumers shop for cars, and our goal is to bring this information to dealers in a way that will capture their attention, spark consultative conversations with their AutoTrader.com reps, and ultimately, help dealers move the needle in their online advertising," said Clark Wood, chief marketing officer at AutoTrader.com. Learn more about AutoTrader.coms new B2B advertising campaign and what it can do to help your dealership more effectively reach potential customers by learning more about their shopping habits and preferences.[Read more]The Article New B2B Advertising Campaign from AutoTrader.com Launches appeared first on Automotive Digest.

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B2B Marketing Firm Signs to Move to Dayton

2013-01-10 03:26:00| National Real Estate Investor

DAYTON, OHTriComB2B, a magazine and marketing agency, has signed a 10-year lease to occupy two floors at the Performance Place building here, at 109 North Main Street. The company will operate out of 18,000 sq. ft. on the seventh and ninth floors in the 18-story building, which has about 166,000 sq. ft. The building is located within the Schuster Performing Arts Center, at the corner of Second and Main streets.

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