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SpotX to be provide SSP for LG Smart TV advertising
2021-02-11 14:30:20| Digital TV News
SpotX has announced a partnership with LG to serve as its primary supply-side platform (SSP) in the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services.
Tags: tv
provide
advertising
smart
Online video integration interests 60% of U.S. pay TV subscribers
2021-02-03 06:30:15| Digital TV News
Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
AdAmp launches to help small U.S. businesses use TV advertising
2021-02-02 16:30:41| Digital TV News
AdAmp has officially come online. AdAmp is set up to help small and medium-sized businesses secure ad placements within their local U.S. markets across traditional TV, digital and streaming platforms.
Tags: use
tv
small
advertising
TVSquared brings standardized, cross-platform measurement to TV
2021-02-02 15:20:43| Digital TV News
TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
Tags: tv
brings
measurement
standardized
Xeikon announces new installments of Xeikon Café TV
2021-01-29 16:06:29| Label and Narrow Web Breaking News
The first installments have been scheduled for February 11 & 25, and they are complimentary to the public.
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