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Pluto TV selects Tru Optik for audience-based ad measurement

2018-10-11 14:30:15| Digital TV News

Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Plutos OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optiks OTT Marketing Cloud.

Tags: measurement optik selects tru

Pluto Has Dunes Made of Ice Instead of Sand

2018-06-01 15:18:27| Extremetech

It has been almost two years since NASA's New Horizons probe made its historic flyby of Pluto, but we're still learning new things about the dwarf planet from this mission's data. The post Pluto Has Dunes Made of Ice Instead of Sand appeared first on ExtremeTech.

Tags: of made ice sand

Pluto Might Have Formed as a Giant Comet, Not a Planet

2018-05-29 16:00:32| Extremetech

Anyone still smarting over Pluto's demotion to dwarf planet has a reason to perk up. There's some evidence that the planetoid didn't form through the standard process and may instead be the remains of up to a billion comets, smashed together. The post Pluto Might Have Formed as a Giant Comet, Not a Planet appeared first on ExtremeTech.

Tags: not formed planet giant

SpotX matches media buyers to Pluto TVs OTT TV service

2018-03-15 15:30:54| Digital TV News

SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TVs premium inventory and power the programmatic monetization of Pluto TVs OTT content.

Tags: service media matches buyers