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Record-breaking U.S. movie and TV viewership continued in 1H 2021

2021-09-15 09:10:02| Digital TV News

September 14, 2021 According to The NPD Group, reported time spent watching TV shows and movies in the U.S., in the first half of 2021, rose 4% over last year, as screen-entertainment spending declined by 1%.

Tags: movie continued viewership recordbreaking

 

Samba TV announces global TV viewership dashboard

2021-07-23 09:34:11| Digital TV News

July 22, 2021 Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.

Tags: global announces samba dashboard

 
 

TiVo to provide TV viewership data to Horizon Media

2021-07-14 09:36:00| Digital TV News

July 13, 2021 TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.

Tags: data media provide horizon

 

Viant ad platform integrates TiVo TV viewership data

2021-06-09 15:30:57| Digital TV News

Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVos linear TV viewership data feed into Viant's Adelphic advertising software.

Tags: data platform integrates tivo

 

605 expands viewership data agreement with Charter

2021-06-02 15:20:09| Digital TV News

605 and Charter Communications (NASDAQ: CHTR) have agreed to extend their viewership data licensing agreement to 2031. Charter will purchase a wider portfolio of 605 products and services on an annual basis.

Tags: data agreement charter expands

 

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