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Movistar+ signs with Kantar for audience measurement

2016-10-13 19:00:26| Digital TV News

Movistar+, a major Spanish telecoms operator owned by Telefónica S.A, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.

Tags: audience signs measurement movistar

 

Coca-Cola tops Kantar tree as Sprite, Red Bull shine

2016-06-15 16:52:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola has maintained the top spot in Kantar's latest Worldpanel Brand Footprint Report on FMCGs, despite a slight dip in "Consumer Reach Points" growth.

Tags: red tree bull tops

 
 

just the Facts - Most Chosen FMCG Brands Globally - Kantar

2015-05-27 13:07:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola and Coors are the most popular soft and alcoholic drinks, according to Kantar Worldpanel's Brand Footprint report - an annual study of the most chosen FMCG brands globally.

Tags: brands chosen facts globally

 

Kantar set to release Twitter TV Ratings tool for UK

2014-10-02 14:04:00| Telecompaper Headlines

(Telecompaper) Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool brings together geofiltered UK Twitter data and the audience research expertise of Kantar Media to enable broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television. New metrics will include unique authors (people Tweeting) and their affinity to brands, channels and programmes, unique audience (the number of people who viewed Tweets related to programmes) and impressions (the number of times a Tweet or Retweet has been seen about a programme). It will also include existing metrics such as the number of Tweets and Retweets about a programme before, during and after transmission, the volume and average number of Tweets per minute for programmes.

Tags: set uk release tool

 

Apple Won 76% of Japan October Smartphone Sales, Kantar Says

2013-11-29 06:41:15| Telecom - Topix.net

Apple Inc. sold three of every four smartphones in Japan last month after the country's largest carrier, NTT Docomo Inc., began carrying the iPhone, according to a market researcher.

Tags: october sales japan won

 

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