Home kantar
 

Keywords :   


Tag: kantar

Kantar Media publishes annual DIMENSION report

2018-05-01 16:30:38| Digital TV News

Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.

Tags: report media annual annual report

 

From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018

2017-12-06 19:00:02| Digital TV News

Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.

Tags: in digital advertising brown

 
 

Kantar Media and TechEdge create audience analytics software unit

2017-10-02 17:20:20| Digital TV News

Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Medias software portfolio and cements the organisations audience software analytics offering to bring new innovations to market.

Tags: software media create unit

 

Kantar Media adds programmatic ad data to its media intelligence

2017-07-13 19:00:14| Digital TV News

Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.

Tags: data media intelligence adds

 

Tru Optik connects Kantar Millward Brown data to OTT platform

2017-01-31 15:00:13| Digital TV News

Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optiks OTT Marketing Cloud.

Tags: data brown platform optik

 

Sites : [1] [2] [3] [4] [5] [6] next »