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Tag: kantar
Kantar Media publishes annual DIMENSION report
2018-05-01 16:30:38| Digital TV News
Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
Tags: report
media
annual
annual report
From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018
2017-12-06 19:00:02| Digital TV News
Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.
Tags: in
digital
advertising
brown
Kantar Media and TechEdge create audience analytics software unit
2017-10-02 17:20:20| Digital TV News
Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Medias software portfolio and cements the organisations audience software analytics offering to bring new innovations to market.
Tags: software
media
create
unit
Kantar Media adds programmatic ad data to its media intelligence
2017-07-13 19:00:14| Digital TV News
Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
Tags: data
media
intelligence
adds
Tru Optik connects Kantar Millward Brown data to OTT platform
2017-01-31 15:00:13| Digital TV News
Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optiks OTT Marketing Cloud.
Tags: data
brown
platform
optik