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Tag: addressable
RTL Group and Amobee to form TechAlliance addressable TV JV
2021-10-22 09:49:38| Digital TV News
October 21, 2021 RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
Acxiom and Totalplay to provide addressable audiences in Mexico
2021-07-27 18:59:07| Digital TV News
July 27, 2021 Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplays addressable demand-side platform (DSP) with Acxioms ethically sourced, privacy-compliant audience data segments.
Tags: provide
mexico
audiences
acxiom
Cadent launches cross-screen addressable TV marketplace
2021-07-14 09:13:40| Digital TV News
July 13, 2021 Cadent has launched a cross-screen self-service platform for buyers and sellers of addressable TV advertising. Cadent Aperture Platform provides a marketplace that includes CTV, OTT, and addressable STB inventory.
Tags: marketplace
launches
addressable
605 provides attribution for Canoe addressable campaigns with AMC
2021-07-08 09:20:25| Digital TV News
July 7, 2021 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
Tags: with
attribution
campaigns
canoe
Xandr unifies audiences across CTV and linear addressable
2021-06-30 10:00:46| Digital TV News
June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
Tags: linear
audiences
ctv
addressable