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OzTAM introduces Australia's first all-screen integrated TV database

2018-07-30 02:00:57| Digital TV News

Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAMs new service, Virtual Australia (VOZ) in 2019.

Tags: database integrated introduces australias

 

Fiberight Launches Integrated Waste Conversion Plant

2018-07-26 17:27:33| Waste Age

The plant includes a materials recovery facility, organic processing, plastics processing, anaerobic digestion and wastewater treatment in one building.

Tags: integrated plant waste conversion

 
 

Three Significant Breakthrough Developments Being Integrated into Driving Systems for Safety, Connectivity, & Response

2018-06-29 06:26:14| AutomotiveDigest.com - Automotive Industry News

What is ADAS all about & Why you should care?: Seeking to comprehend how ADAS relates to Self Driving Cars Know that ADAS stand for 'Automated Driving Assistance System" Understand how ADAS is in current model cars in some form Be challenged to stay knowledgeable about driving systems & technology What this ADAS Posting might do for your "smarts": This posting will give you a general grasp of ADAS The extent of ADAS in the Cockpit of auto is the question

Tags: systems significant response safety

 

Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks

2018-06-25 20:09:04| Marketing and Public Relations - M&O

As businesses strive to become more data-driven, theres little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; theyre tasked with being forward-thinking, trusted advisors to help steer the enterprise. And with the right data and analytical capabilities, Prophixa leading provider of corporate performance management (CPM) software solutionsbelieves finance departments can and will shape the future of business. However, in its recent FP&A Empowerment: The Evolution of Technology & Trends survey, Prophix found that just 12% of FP&A professionals say they have access to the right data at the right time to inform strategic decisions. So, with the goal of inspiring and guiding FP&A professionals, as well as building awareness around its recent survey and CPM solution, Prophix partnered with TopRank Marketing to develop a crush-worthy integrated influencer content campaign. What were the results? Keep reading to find out. Driving Awareness with Insights & Expert Advice Original research and influencer content are two incredibly powerful content marketing tools, helping build brand authority, credibility, and brand awareness. And together theyre a crush-worthy force. With the survey results in hand, the TopRank Marketing team went to work to design a Candy Crush-themed campaign, engaging industry experts and thought leaders to take a peek at the results and offer their perspective and advice. To create a consistent drumbeat, content assets within the campaign were (and are still) being rolled out in phases. A power page featuring an interactive quiz leveraging influencer insights served as the anchor asset to draw the audience in and make it fun to engage. In addition, other tactics included: Blog content including an influencer round-up post, as well as an interview series featuring 10 influencers Organic social media promotion Paid social media promotion Influencer social amplification Infographic Email What Were the Results? Blog Content The first content piece, the influencer round-up blog, was launched in December 2017. Within the first four months of being live, it holds the title of Prophixs top-shared blog post within the last year. Furthermore, we saw: 15-times the number of social shares (compare to benchmark) Top performing blog post in the past 12 months in terms of views, more than 10x the average post As for other blog content, our influencer interview pieces are still rolling out, with seven out of 10 being published to date and a total pageview count of more than 1,000 and counting. Power Page and Interactive Quiz Serving as the core content anchor, within the first 45 days, the power page garnered 1,654 unique views (with 2,604 total views of the interactive quiz), which is a view rate 6-times higher than the benchmark for a similar resource. In addition, the power page: Sits in the Top 5 for shared pages in the past 12 months, which is 3-times the average share rate Was the fourth most trafficked page (behind the Home, About Us, and Privacy pages), accounting for 4% of all site traffic Ready to Crush with an Integrated Influencer Campaign? Were ready to help you do just that. Learn more about our influencer marketing services or get in touch with us today. The post Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks appeared first on Newsroom.

Tags: content social share integrated

 

beIN taps Metrological for integrated OTT and app experiences

2018-06-05 16:40:45| Digital TV News

beIN has announced that it has selected Metrological to provide its new integrated TV app experience. The App Store service will be available on beINs Hybrid Satellite and IP legacy and new OTT STBs for customers in the Middle East, Turkey and North Africa.

Tags: integrated experiences app ott

 

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