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TVSquared and LiveRamp provide audience-level insights into TV ad performance

2018-03-06 10:10:31| Digital TV News

TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.

Tags: tv provide performance insights

Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT

2018-03-05 15:20:07| Digital TV News

Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedias platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.

Tags: provide local marketplace broadcast

Enevo Expands UK Operations to Provide Waste and Recycling Services

2018-02-28 18:26:40| Waste Age

Among the companys clients is the McDonalds UK franchise.

Tags: services provide operations waste

OSN first pay-TV operator in Middle East to provide Netflix access

2018-02-19 10:34:00| Telecompaper Headlines

(Telecompaper) Middle Eastern pay-TV operator OSN has signed the first partnership deal in the region with Netflix. Soon, OSN customers will be able to access Netflix' library via a new OSN Box due for launch towards the end of the second quarter. They will have the flexibility to pay for their Netflix subscription via one consolidated OSN bill.

Tags: provide access east middle