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Amazon Prime, HBO and Now TV face decreasing audiences

2018-10-01 18:00:32| Digital TV News

A consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the UK and the US. Contrastingly, Netflix outperformed its rivals.

Tags: face amazon prime decreasing

 

Kaltura Targeted TV segments audiences to enable tailored TV experiences

2018-08-28 21:30:15| Digital TV News

Kaltura has announced the availability of Kaltura Targeted TV. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU.

Tags: tv enable experiences targeted

 
 

Parrot Analytics to measure audiences for CBS Studios International

2018-07-25 15:30:05| Digital TV News

Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.

Tags: international measure studios analytics

 

comScore adds Advanced Audiences to its digital audience measurement solution

2018-05-01 15:30:36| Digital TV News

comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.

Tags: advanced digital solution audience

 

Audience's emotional response predicts future live TV viewership

2018-01-25 16:00:00| Digital TV News

Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.

Tags: live future response emotional

 

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