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Tag: audiences
Amazon Prime, HBO and Now TV face decreasing audiences
2018-10-01 18:00:32| Digital TV News
A consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the UK and the US. Contrastingly, Netflix outperformed its rivals.
Tags: face
amazon
prime
decreasing
Kaltura Targeted TV segments audiences to enable tailored TV experiences
2018-08-28 21:30:15| Digital TV News
Kaltura has announced the availability of Kaltura Targeted TV. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU.
Tags: tv
enable
experiences
targeted
Parrot Analytics to measure audiences for CBS Studios International
2018-07-25 15:30:05| Digital TV News
Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
Tags: international
measure
studios
analytics
comScore adds Advanced Audiences to its digital audience measurement solution
2018-05-01 15:30:36| Digital TV News
comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
Tags: advanced
digital
solution
audience
Audience's emotional response predicts future live TV viewership
2018-01-25 16:00:00| Digital TV News
Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
Tags: live
future
response
emotional