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Advanced video ad formats show 335% higher engagement rate

2020-04-29 15:20:58| Digital TV News

An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.

Tags: show video advanced rate

 

Advanced TV revenues to reach $26bn by 2025

2020-04-27 13:00:30| Digital TV News

Advanced TV revenues are forecast to grow at a 9% rate from 2019 to 2025 to $26 billion, according to DSCC. Advanced TV is any TV with advanced display technology, including OLED TVs, 8K LCD TVs and LCD TVs with quantum dot technology.

Tags: advanced reach revenues revenues reach

 
 

Advanced Polymer Coatings Appoints ChemLINE Territory Sales Manager

2020-04-21 12:00:00| Coatings World Breaking News

Tags: advanced sales manager territory

 

Brightmark Narrows Search for Advanced Plastic Recycling Plant Locations

2020-04-09 10:00:00| Waste Age

Key regions include Florida, Georgia, New Jersey, New York, Pennsylvania, Louisiana and Texas.

Tags: search advanced advanced search locations

 

New Global Head of Business Line Advanced Surface Solutions at Clariant

2020-04-02 15:19:00| Coatings World Breaking News

Tags: business advanced line head

 

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