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Tag: samba
Portland Parks & Recreation Celebrates End Of $4M Project with Samba Music
2019-08-02 20:47:29| PortlandOnline
Fox 12 News, July 30, 2019
Catalina and Samba TV partner to transform media and measurement landscape
2019-06-04 14:30:29| Digital TV News
Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
Tags: media
partner
measurement
landscape
Samba TV measures effectiveness of Twitter in driving TV tune-in
2019-03-28 11:30:30| Digital TV News
Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
Tags: tv
driving
measures
effectiveness
Samba TV tune-in measurement now available in the Google Marketing Platform
2019-03-06 15:40:01| Digital TV News
Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TVs methodology links cross-screen ad exposure to its multi-source TV dataset.
Tags: google
marketing
platform
measurement
Samba TV unveils audience targeting platform at CES2018
2018-01-08 22:30:42| Digital TV News
Samba TV has introduced a self-serve platform enabling advertisers to use Sambas data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the companys exhibit at CES.
Tags: audience
platform
targeting
samba