Home samba
 

Keywords :   


Tag: samba

Portland Parks & Recreation Celebrates End Of $4M Project with Samba Music

2019-08-02 20:47:29| PortlandOnline

Fox 12 News, July 30, 2019

Tags: with end music project

 

Catalina and Samba TV partner to transform media and measurement landscape

2019-06-04 14:30:29| Digital TV News

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.

Tags: media partner measurement landscape

 
 

Samba TV measures effectiveness of Twitter in driving TV tune-in

2019-03-28 11:30:30| Digital TV News

Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.

Tags: tv driving measures effectiveness

 

Samba TV tune-in measurement now available in the Google Marketing Platform

2019-03-06 15:40:01| Digital TV News

Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TVs methodology links cross-screen ad exposure to its multi-source TV dataset.

Tags: google marketing platform measurement

 

Samba TV unveils audience targeting platform at CES2018

2018-01-08 22:30:42| Digital TV News

Samba TV has introduced a self-serve platform enabling advertisers to use Sambas data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the companys exhibit at CES.

Tags: audience platform targeting samba

 

Sites : [1] [2] [3] [4] [5] next »