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Tag: data
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience
Bannister Lake integrates MPEG-DASH into data aggregation workflow
2020-01-16 17:30:01| Digital TV News
Bannister Lake has added MPEG-DASH support to its Chameleon data management product, including integrating DASH into its design tool that allows users to build graphic templates that incorporate multiple real-time and static data sources.
Tags: data
lake
workflow
integrates
Edrington to shutter South Korean operations - Scotch in South Korea data
2020-01-15 13:44:00| Daily beverage news and comment - from just-drinks.com
Edrington is to close its South Korea unit amid long-term declines for the Scotch whisky category in the country.
Tags: data
south
operations
korea
Katalyst Data Management, IHS Markit Partner To Add AccuMap Data To SeismicZone Website
2020-01-13 15:12:41| OGI
Agreement adds over 4 million kilometers of AccuMap seismic to SeismicZone e-brokerage.
Tags: add
data
website
management
New partnership links tech-pack data to online shopping
2020-01-09 17:00:00| Daily apparel & textile news and comment - from just-style.com
Software firms Bamboo Rose and True Fit are teaming up to enable fashion retailers and brands to leverage product development data to guide online consumer purchases.
Tags: links
online
data
shopping
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