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Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content
2020-07-30 14:06:58| Marketing and Public Relations - M&O
If you you looking to optimize your content performance, navigate marketing during the pandemic or improve customer experience, you will be able to do all three by taking part in three upcoming virtual event presentations during August featuring our CEO Lee Odden and senior director of digital strategy Ashley Zeckman. ContentTECH Summit August 10 – […] The post Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content appeared first on Newsroom.
Tags: content
learn
performance
marketing
5G expected to replace broadcast for TV content access
2020-07-16 13:30:13| Digital TV News
According to a global survey of broadcasters, 82% believe that cellular networks like 5G will eventually replace traditional broadcast distribution as the preferred way to access TV content.
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tv
access
expected
SpotX finds 80% of CTV viewers watch ad-supported content
2020-07-15 14:30:08| Digital TV News
SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
Tags: content
watch
finds
viewers
Average US SVoD household had access to nearly 100,000 hours of content in Q1
2020-07-09 11:26:00| Telecompaper Headlines
(Telecompaper) The average US SVoD household had access to almost 100,000 hours of content in the first quarter, delivered via 3.8 different services, according to a new study by Ampere Analysis. Researchers concluded it would take 11 years to watch it all back-to-back, and nearly 70 years if the average viewer watched an average of four hours per day. The main factors driving this increase in content availability are consumer uptake of Amazon Prime's booming portfolio and the addition of new services like Disney+ to the household mix.
Tags: content
access
hours
average
Flynet delivers OTT content with Viaccess-Orca DRM in El Salvador
2020-07-09 10:30:03| Digital TV News
Viaccess-Orca has announced that Flynet, an ISP in El Salvador, is using its multi-DRM for content protection. Using the solution, Flynet can securely deliver live OTT channels to subscribers on every screen.
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salvador
delivers
drm
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