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Tastemade selects Telaria for programmatic OTT and CTV advertising

2019-07-10 14:30:14| Digital TV News

Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.

Tags: advertising ott selects ctv

 

120% increase in CTV and mobile apps classified as fraudulent

2019-06-13 19:00:50| Digital TV News

DoubleVerify has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability.

Tags: mobile increase classified apps

 
 

DoubleVerify identifies first scaled CTV botnet attack

2018-11-16 23:30:18| Digital TV News

DoubleVerify (DV) has announced the identification of a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a 40% spike in traffic from CTV devices.

Tags: attack identifies scaled ctv

 

Simpli.fi launches addressable CTV and OTT advertising solution

2018-10-23 14:20:03| Digital TV News

Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.

Tags: advertising solution launches ott

 

Bell won't release internal report on journalistic independence at CTV: Cope

2015-04-30 22:59:59| Telecom - Topix.net

An internal report on the journalistic independence of staff at CTV News will not be released to the public, says George Cope, the head of Bell Media's parent company BCE Inc. Cope told reporters that a series of recommendations were made earlier this week by a committee formed of members from BCE's board of directors. From those suggestions, he says a new policy will be implemented to "enhance" the independence of journalists and the president of CTV News from the rest of the company.

Tags: report release internal bell

 

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