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Tag: influencer
Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden
2017-07-11 19:25:47| Marketing and Public Relations - M&O
B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.
Tags: marketing
hope
lee
featuring
Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY
2017-06-21 16:26:52| Marketing and Public Relations - M&O
Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwells ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…The post Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY appeared first on Newsroom.
Tags: content
increase
industry
relationships
Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B
2017-06-20 16:50:12| Marketing and Public Relations - M&O
London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…The post Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B appeared first on Newsroom.
Tags: marketing
hope
lee
brings
TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17
2017-04-10 14:50:21| Marketing and Public Relations - M&O
The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing…The post TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17 appeared first on Newsroom.
Tags: marketing
lee
secret
shares
TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing
2016-10-10 15:50:01| Marketing and Public Relations - M&O
TopRank Marketing CEO Lee Odden is returning to his globetrotting ways this fall, heading to three European cities to share his insights on content and influencer marketing. Lee will begin his European tour at Digital 2016 in Riga, Latvia, followed by speaking pit stops at the SMXL Milan 2016 in Italy and Congress Content Marketing…The post TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing appeared first on Newsroom.
Tags: content
marketing
talk
europe
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