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Tag: linear
TELUS first in Canada with 24/7 linear 4K HDR channel
2018-08-09 15:30:18| Digital TV News
TELUS has announced the debut of Travelxp 4K HDR, a global travel and lifestyle channel, marking the first time a network broadcasting 24/7 in 4K HDR is available in Canada.
Tags: canada
channel
linear
hdr
Sorenson Media launches addressable TV advertising platform for live linear programming
2018-07-26 15:40:55| Digital TV News
Sorenson Media has announced that it is live with Sorenson Addressable, a targeted advertising platform for television. Sorenson Media has also revealed that AMC Networks is first company to use the new platform.
Tags: media
live
advertising
programming
Time with online media to surpass linear TV in 2018
2018-05-03 06:30:45| Digital TV News
GroupM has released a report offering intelligence on consumer media consumption and advertising investment trends worldwide. The report focuses on the impact of technology and digital capabilities on consumers and advertisers.
Tags: time
online
media
linear
Freeview UK adds on-demand content to its linear TV guide
2018-04-26 16:20:09| Digital TV News
Freeview has launched its on-demand content showcase on Channel 100 for Freeview Play viewers. This is the first time the UKs largest TV platform has integrated on-demand content into the linear TV guide.
Roku video ads more effective than linear TV ads
2018-04-25 17:30:48| Digital TV News
Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
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