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Tag: linear
Cuebiq expands attribution to include Linear and Advanced TV
2019-01-07 14:30:59| Digital TV News
Cuebiq has announced the launch of its TV attribution solution. The addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to brick-and-mortar locations.
Tags: advanced
tv
include
linear
Consumers prefer ads on Connected TV to those on Linear TV
2018-12-21 15:00:05| Digital TV News
Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
PeerLogix and FourthWall Media unify linear and streaming TV audiences
2018-11-07 16:30:03| Digital TV News
PeerLogix (OTC: LOGX) and FourthWall Media have announced the launch of a data asset combining both streaming and linear TV viewing at the household level. The new data pool can be used for analytics, audience insights and digital campaign targeting.
Tags: tv
media
linear
streaming
dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
2018-09-20 17:30:59| Digital TV News
dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
Tags: tv
connected
linear
advertisers
Israel's Hot uses Interra Systems to monitor QoE for linear and streaming TV
2018-09-14 07:30:51| Digital TV News
Interra Systems has announced that Hot, an Israeli cable operator, is using Interra Systems' monitoring solutions for its existing linear and new OTT services respectively. Nisko Technologies provided its expertise for the deployment.
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