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Tag: marketers
Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther
2013-03-13 17:36:54| Location-Based Services (LBS) Zone
New study from NYU Stern, University of Pittsburgh, Drexel University, and University of Texas shows that mobile promotions, which encourage additional in-store travel, increase unplanned spending.
Tags: travel
mobile
lesson
shoppers
Do Marketers Know What They Want From Social Media?
2013-02-26 19:43:10| Beverages - Topix.net
Social media spending as a percentage of marketing budgets will more than double over the next five years according to new results from The CMO Survey.
Tags: want
media
social
marketers
SlideShare targets marketers with presentation-tracking tool
2013-02-12 18:00:00| CNET News.com
Send Tracker, a new product from LinkedIn, tells salespeople how and when people view their online slides. [Read more]
Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year
2013-02-12 16:28:18| Marketing and Public Relations - M&O
Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go. Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social [...]
Telco Marketers Look To Partner With Players Like Google, Skype and Facebook
2013-01-24 17:36:51| Location-Based Services (LBS) Zone
Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Models
Tags: google
partner
players
skype
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