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Tag: analytics
Mobile screens essential for Live TV services, finds Strategy Analytics
2018-04-18 17:30:50| Digital TV News
The continual expansion of display real estate, faster data speeds, specialized data plans and improved video, according to Strategy Analytics.
Tags: services
live
mobile
strategy
Nielsen launches next-gen analytics platform covering top 56 U.S. TV markets
2018-04-05 15:40:45| Digital TV News
Nielsen (NYSE: NLSN) has announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention and engagement.
Tags: top
markets
platform
covering
Grindr Shares HIV Status of Users with Third-Party Analytics Firms
2018-04-03 14:15:57| PC Magazine Security Product Guide
Grindr downplayed the issue. The data was shared so the analytics firms could help debug an HIV testing reminder feature for users. The data sharing is now being revoked.
Tags: users
status
shares
firms
Adobe Advertising Cloud selects TVSquared for TV analytics
2018-03-26 15:30:49| Digital TV News
TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquareds data to see how TV campaigns are driving online responses.
Tags: advertising
adobe
cloud
analytics
BMW i Ventures invests in Blackmore Sensors and Analytics, developer of automotive FMCW lidar
2018-03-20 15:56:57| Green Car Congress
Tags: automotive
developer
bmw
analytics
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