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The Coca-Cola Co puts global advertising spend under review

2020-12-11 15:18:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has launched a review of its global media buying as part of an ongoing businesses overhaul.

Tags: under review advertising global

 

Spearad raises $1M+ seed funding for Addressable TV advertising

2020-12-10 16:30:08| Digital TV News

Spearad has secured over $1M in seed financing. The investment will be used for additional development of 'Selective Programmatic' and for building out the team to serve the company's international client base.

Tags: tv advertising funding seed

 
 

SpotX releases 2021 video advertising trends report

2020-12-03 16:00:15| Digital TV News

SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.

Tags: video report advertising releases

 

European Connected TV Initiative to explore advertising opportunities

2020-10-29 10:30:26| Digital TV News

The European Connected TV Initiative has launched with support from Google, Roku (Nasdaq: ROKU), Fincons Group and IPONWEB, focused on exploring the advertising opportunities emanating from the growth of CTV in Europe.

Tags: advertising opportunities european explore

 

ITV launches Planet V addressable advertising platform

2020-10-05 12:00:46| Digital TV News

ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.

Tags: advertising platform planet launches

 

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