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O2 becomes first operator to join the Conscious Advertising Network

2020-06-18 02:00:00| Total Telecom industry news

Grossly exacerbated by the coronavirus pandemic, misinformation surrounding 5G continues to flourish, with conspiracy theories even linking it to the virus itself. Arson attacks on 5G towers (and in some cases, 4G towers mistaken for 5G) continue to take place across the UK and more broadly around the world.  …read more on TotalTele.com »

Tags: join network advertising operator

 

Advertising agency: 'Were desperate to get back to the office'

2020-06-18 01:08:24| BBC News | Business | UK Edition

The boss of advertising agency Atomic London says staff miss being able to bounce ideas off each other face-to-face.

Tags: to back office advertising

 
 

State beef councils, NCBA expand digital beef advertising

2020-06-08 15:43:00| Beef

More than $1.1 million in state-controlled checkoff collections spent on digital campaigns so far in 2020.

Tags: state digital advertising expand

 

Why COVID-19 is making soft drinks walk an advertising tightrope - comment

2020-06-01 17:56:00| Daily beverage news and comment - from just-drinks.com

Consumers' growing concerns about their health are not only well documented, but they're also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.

Tags: comment making advertising soft

 

Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

2020-05-29 16:19:00| Telecompaper Headlines

(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties.

Tags: advertising joint charter targeted

 

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