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Tag: advertising
TVSquared releases pan-European TV advertising performance analysis
2020-02-20 10:30:24| Digital TV News
TVSquared has released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths.
Tags: advertising
performance
analysis
releases
Lyre's lines up UK advertising push
2020-02-19 12:08:00| Daily beverage news and comment - from just-drinks.com
Australian non-alcoholic spirits company Lyre's has kicked off its first UK brand campaign.
Tags: advertising
lines
push
Food giant to stop advertising ice cream to children
2020-02-12 19:01:42| BBC News | Business | UK Edition
Unilever, which owns brands such as Twister and Cornetto, says it is responding to rising obesity rates.
Tags: food
children
advertising
stop
Gambling in football: Bookmakers considering ban on shirt and pitchside advertising
2020-02-04 20:32:23| BBC News | Business | UK Edition
Bookmakers "consider" a voluntary ban on football shirt sponsorship and pitchside advertising, a parliamentary committee hears.
Tags: advertising
football
shirt
ban
Ampersand launches platform for audience-based TV advertising
2020-01-23 16:00:47| Digital TV News
Ampersand has launched The AND Platform, a planning, buying and measurement platform for audience-based TV advertising. Covering linear, streaming and digital video, the platform offers reach across 85 million households, 120 cable networks and more than 55% of addressable households.
Tags: advertising
platform
launches
platform launches
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