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Tag: advertising
ATRESMEDIA and smartclip deepen HbbTV advertising partnership
2020-05-28 14:30:28| Digital TV News
ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIAs Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
Tags: advertising
partnership
deepen
hbbtv
Coronavirus: How the advertising industry is changing
2020-05-28 01:17:51| BBC News | Business | UK Edition
A large decline in advertising expenditure is hurting the sector, plus TV channels and newspapers.
Tags: advertising
industry
changing
coronavirus
Lord Alan Sugar teeth whitening tweet banned by advertising watchdog
2020-05-06 03:40:54| BBC News | Business | UK Edition
The Apprentice host's tweet, which promoted a teeth whitening kit, broke advertising guidelines.
Tags: advertising
alan
lord
sugar
Beachfront introduces Pod Bidding for Connected TV advertising
2020-04-30 15:40:14| Digital TV News
Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
Tags: tv
advertising
connected
bidding
Coronavirus: Gambling firms to stop advertising during lockdown
2020-04-27 19:09:30| BBC News | Business | UK Edition
The move comes amid criticism that the industry is exploiting people who are stuck at home.
Tags: advertising
stop
firms
gambling
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