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Tag: advertising
Threes advertising campaign shut down over misleading claim
2020-03-25 01:00:00| Total Telecom industry news
Compared to its rivals, Three was a little late to the 5G party and perhaps this feeling was the impetus behind its controversial ‘if it’s not Three, it’s not real 5G’ campaign. The UK’s other three major operators, who of course do offer ‘real’ 5G, were quick to complain the regulator about the slanderous adverts…read more on TotalTele.com »
Tags: advertising
claim
campaign
shut
Twitter warns of Q1 operating loss on advertising slump during pandemic
2020-03-24 08:42:00| Telecompaper Headlines
(Telecompaper) Twitter has warned of lower revenues and an operating loss in the first quarter, as the Covid-19 outbreak dampens advertising revenues. The company said it was withdrawing its previous guidance in the first quarter as well estimates for expenses, stock-based compensation, headcount and capital expenditures for the full year due to the growing impact of the pandemic on the economic climate and advertiser demand.
Tags: advertising
loss
operating
warns
MNI Targeted Media debuts conversion analysis platform for OTT advertising
2020-03-10 16:00:41| Digital TV News
MNI Targeted Media has launched motto, its OTT optimization platform. motto allows advertisers to identify how geo-targeting, creative, publisher, device type, time of day and more can impact conversions, not just impressions.
Tags: media
advertising
analysis
platform
Pork advertising gets to the root of the matter
2020-03-03 14:44:00| National Hog Farmer
Travelers in the Kansas City airport will get the message where real pork originates.
Tags: the
advertising
matter
root
HbbTV Association releases Targeted Advertising Specification
2020-02-24 13:30:22| Digital TV News
The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
Tags: advertising
association
releases
targeted
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