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Tag: advertising
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience
U.S. advertising and marketing spend to grow to $390 billion in 2020
2020-01-16 18:30:29| Digital TV News
Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
Tags: advertising
marketing
spend
grow
Maurice Saatchi quits advertising firm he co-founded
2019-12-10 20:53:49| BBC News | Business | UK Edition
M&C Saatchi shares have collapsed this year from a high of about 4 each to 103 pence.
Tags: advertising
firm
maurice
quits
VIZIO launches Direct Advertising business
2019-12-10 20:00:44| Digital TV News
VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
Tags: business
direct
advertising
launches
Tru Optik and Anzu.io to bring targeting to in-game advertising
2019-12-02 15:00:59| Digital TV News
Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
Tags: advertising
bring
optik
targeting
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