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Tag: viewing
Out of Home video viewing on the rise
2018-05-29 14:30:50| Digital TV News
More than half of internet users surveyed in the United States, United Kingdom, Brazil, Japan and Germany watched video content out of their homes at least once a month, according to consumer surveys conducted by IHS Markit (Nasdaq: INFO).
XUMO viewing data added to Nielsen's Digital Content Ratings
2018-05-22 15:00:15| Digital TV News
XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
Tags: content
data
added
digital
NBCUniversal advertising metric measures viewing across both linear and digital
2018-04-05 16:40:36| Digital TV News
NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
Tags: digital
advertising
viewing
measures
U.S. viewing habits settling as spending and multiplatform usage drop
2018-04-05 15:00:11| Digital TV News
Research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017.
Tags: viewing
drop
usage
spending
TiVo and Tru Optik make linear TV viewing data available for OTT targeting
2018-03-27 14:40:49| Digital TV News
TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.
Tags: make
data
viewing
linear
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