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Tag: measurement
TVSquared brings standardized, cross-platform measurement to TV
2021-02-02 15:20:43| Digital TV News
TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
Tags: tv
brings
measurement
standardized
Comscore to offer cross-platform movie measurement
2021-01-25 16:00:51| Digital TV News
Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.
Tags: offer
movie
measurement
comscore
DoubleVerify earns MRC accreditation for CTV measurement
2021-01-14 15:30:34| Digital TV News
DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
Tags: measurement
accreditation
earns
mrc
Kantar expands TV audience measurement panel in Georgia
2021-01-13 19:00:44| Digital TV News
Kantar has announced improvements to its TV Audience Measurement service in Georgia. Since 2016, Kantar, with Tri Media Intelligence (TMI), has provided the TV audience measurement currency to the Georgian market.
Tags: panel
georgia
audience
measurement
Comscore renews audience measurement deal with TEGNA
2020-12-10 13:30:13| Digital TV News
Comscore (NASDAQ: SCOR) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the agreement, TEGNA will expand its local TV and digital measurement partnership with Comscore to include 22 total markets.
Tags: deal
audience
measurement
renews
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