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Tag: measurement
Ampersand launches improved solution for multiscreen TV campaign measurement
2021-09-20 08:51:22| Digital TV News
September 16, 2021 Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
Tags: solution
improved
campaign
measurement
Fuse Media selects Comscore for TV audience measurement
2021-09-10 10:07:48| Digital TV News
September 8, 2021 Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
Tags: media
audience
measurement
selects
MRC issues guidance on OTT/CTV and SSAI video measurement
2021-09-03 09:19:22| Digital TV News
August 30, 2021 The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.
Tags: video
issues
measurement
guidance
Cornerstone Media signs with Comscore for local TV measurement
2021-09-02 09:17:39| Digital TV News
September 1, 2021 Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
Tags: media
local
signs
measurement
Updated API Standard Improves Measurement of Annular Casing Pressure at Offshore Wells
2021-09-01 23:23:26| OGI
The American Petroleum Institute (API) recently updated its safety standard for measuring annular casing pressure at offshore energy facilities, publishing the 2nd Edition of Recommended Practice (RP) 90-1, Annular Casing Pressure Management for Offshore Wells.
Tags: updated
standard
pressure
measurement
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