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Tag: measurement
Nielsen to launch unified cross-media measurement in Q4 2022
2020-12-08 12:30:45| Digital TV News
Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
Tags: launch
measurement
unified
nielsen
Gray Television renews with Comscore for Local TV measurement
2020-12-07 13:30:43| Digital TV News
Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscores measurement services for the vast majority of its market footprint.
Tags: local
television
gray
measurement
TVision data enables person-level ad measurement
2020-11-16 19:00:33| Digital TV News
TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
Tags: data
enables
measurement
enables data
Comscore announces advancements in cross-screen media measurement
2020-10-26 15:00:35| Digital TV News
Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
Tags: media
measurement
announces
advancements
Gamut selects iSpot ACR for TV ad measurement
2020-10-21 16:30:17| Digital TV News
Gamut has announced the selection of iSpot as its connected TV (CTV) ACR measurement provider. Gamut will use iSpot's capabilities to measure the incremental reach of its local OTT ad campaigns.
Tags: measurement
selects
acr
gamut
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