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Nielsen to launch unified cross-media measurement in Q4 2022

2020-12-08 12:30:45| Digital TV News

Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.

Tags: launch measurement unified nielsen

 

Gray Television renews with Comscore for Local TV measurement

2020-12-07 13:30:43| Digital TV News

Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscores measurement services for the vast majority of its market footprint.

Tags: local television gray measurement

 
 

TVision data enables person-level ad measurement

2020-11-16 19:00:33| Digital TV News

TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.

Tags: data enables measurement enables data

 

Comscore announces advancements in cross-screen media measurement

2020-10-26 15:00:35| Digital TV News

Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.

Tags: media measurement announces advancements

 

Gamut selects iSpot ACR for TV ad measurement

2020-10-21 16:30:17| Digital TV News

Gamut has announced the selection of iSpot as its connected TV (CTV) ACR measurement provider. Gamut will use iSpot's capabilities to measure the incremental reach of its local OTT ad campaigns.

Tags: measurement selects acr gamut

 

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