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Tag: measurement
Nexstar Media and Nielsen conclude measurement services agreement
2020-01-06 20:30:59| Digital TV News
Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
Tags: services
media
agreement
measurement
Kantar and VTION roll out OTT Audience Measurement for India
2019-11-18 13:00:33| Digital TV News
Kantar has partnered with VTION to roll out OTT Audience Measurement in India. The offering brings together Kantars expertise in media measurement and Consumer insights with VTION's audience measurement technology and data management framework.
Tags: india
roll
audience
measurement
Discovery partners with Inscape for TV audience measurement
2019-11-12 17:00:40| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
Tags: partners
audience
measurement
discovery
Discovery and Comscore partner on measurement, targeting and segmentation
2019-10-28 16:00:13| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscores audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
Tags: partner
measurement
discovery
targeting
Comscore to provide measurement for Premion's CTV/OTT ad platform
2019-10-21 17:00:52| Digital TV News
Comscore (Nasdaq: SCOR) has announced that it is to be the the measurement provider for the OTT offering from Premion (NYSE: TGNA). Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach audiences via video programming.
Tags: provide
platform
measurement
comscore
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