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Tag: measurement
Nielsen upgrades digital measurement methodology
2020-07-21 15:40:50| Digital TV News
Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
Tags: digital
measurement
methodology
upgrades
DoubleVerify introduces ad completion measurement tools for CTV
2020-07-17 15:30:02| Digital TV News
DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
Tags: tools
completion
measurement
introduces
Secure Energy Enhances Measurement Automation with Quorum Software
2020-07-16 15:49:01| OGI
Quorum Software, the leader in digital transformation for the oil and gas industry, said on July 15 that Secure Energy (SES), a leading midstream infrastructure solutions company, has successfully implemented the Flowcal solution for its measurement needs.
Tags: software
energy
secure
measurement
Black Bear Taps Quorum Software to Manage All Pipeline, Measurement Needs
2020-06-19 15:06:09| OGI
Quorum Software said on June 18 that Black Bear Transmission LLC (Black Bear) has selected Quorum gas pipeline software, gas measurement software, and measurement services to support its growing operations.
Tags: software
black
needs
manage
Comscore extends measurement partnerships with Auditel and MMS
2020-06-11 09:30:57| Digital TV News
Comscore (NASDAQ: SCOR) has announced the extension of two key partnerships in Europe - with Auditel in Italy and MMS in Sweden - increasing its focus on TV and Video measurement for the region.
Tags: partnerships
measurement
extends
mms
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