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Nielsen upgrades digital measurement methodology

2020-07-21 15:40:50| Digital TV News

Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.

Tags: digital measurement methodology upgrades

 

DoubleVerify introduces ad completion measurement tools for CTV

2020-07-17 15:30:02| Digital TV News

DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.

Tags: tools completion measurement introduces

 
 

Secure Energy Enhances Measurement Automation with Quorum Software

2020-07-16 15:49:01| OGI

Quorum Software, the leader in digital transformation for the oil and gas industry, said on July 15 that Secure Energy (SES), a leading midstream infrastructure solutions company, has successfully implemented the Flowcal solution for its measurement needs.

Tags: software energy secure measurement

 

Black Bear Taps Quorum Software to Manage All Pipeline, Measurement Needs

2020-06-19 15:06:09| OGI

Quorum Software said on June 18 that Black Bear Transmission LLC (Black Bear) has selected Quorum gas pipeline software, gas measurement software, and measurement services to support its growing operations.

Tags: software black needs manage

 

Comscore extends measurement partnerships with Auditel and MMS

2020-06-11 09:30:57| Digital TV News

Comscore (NASDAQ: SCOR) has announced the extension of two key partnerships in Europe - with Auditel in Italy and MMS in Sweden - increasing its focus on TV and Video measurement for the region.

Tags: partnerships measurement extends mms

 

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