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Tag: measurement
EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
2020-08-25 15:30:41| Digital TV News
EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
Tags: data
reach
measurement
incremental
Survata announces enhanced CTV measurement suite
2020-08-05 15:00:43| Digital TV News
Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
Tags: suite
enhanced
measurement
announces
Finecast brings audience measurement to Australian BVOD platforms
2020-08-03 07:30:52| Digital TV News
In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
Tags: audience
australian
brings
measurement
iSpot provides attribution and OTT measurement for OpenAP ads
2020-07-28 15:40:38| Digital TV News
OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
Tags: ads
measurement
attribution
ott
Kantar launches industry-wide ad effectiveness measurement platform
2020-07-22 12:00:18| Digital TV News
Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
Tags: platform
measurement
effectiveness
launches
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