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Tag: measurement
Tru Optik offers cross-device OTT measurement for free
2020-05-20 15:30:09| Digital TV News
Tru Optik is making its OTT campaign-measurement service available for free. Tru Optiks Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.
Tags: free
offers
measurement
optik
Methane Measurement Understanding the Big Picture
2020-05-07 13:00:00| OGI
By establishing a good strategy for emissions management, operators can bring an end to the never-ending chase of identifying and fixing leaky systems.
Tags: big
picture
understanding
measurement
Coalition for Innovative Media Measurement adds 12 new members
2020-05-05 19:30:02| Digital TV News
The Coalition for Innovative Media Measurement (CIMM) has announced that Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp have joined.
Tags: new
media
members
innovative
Measurement Method for Organic Coating Thickness Described in Proposed Standard
2020-04-29 17:58:20| Coatings World Breaking News
Tags: standard
method
proposed
measurement
Comscore and CoxReps announce Local Television measurement deal
2020-04-15 14:00:11| Digital TV News
Comscore (Nasdaq: SCOR) has announced an agreement to provide CoxReps, a representative company for local broadcast television stations, with full-service ratings and impressions data for its local TV markets.
Tags: local
deal
television
measurement
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