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Tru Optik offers cross-device OTT measurement for free

2020-05-20 15:30:09| Digital TV News

Tru Optik is making its OTT campaign-measurement service available for free. Tru Optiks Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.

Tags: free offers measurement optik

 

Methane Measurement Understanding the Big Picture

2020-05-07 13:00:00| OGI

By establishing a good strategy for emissions management, operators can bring an end to the never-ending chase of identifying and fixing leaky systems.

Tags: big picture understanding measurement

 
 

Coalition for Innovative Media Measurement adds 12 new members

2020-05-05 19:30:02| Digital TV News

The Coalition for Innovative Media Measurement (CIMM) has announced that Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp have joined.

Tags: new media members innovative

 

Measurement Method for Organic Coating Thickness Described in Proposed Standard

2020-04-29 17:58:20| Coatings World Breaking News

Tags: standard method proposed measurement

 

Comscore and CoxReps announce Local Television measurement deal

2020-04-15 14:00:11| Digital TV News

Comscore (Nasdaq: SCOR) has announced an agreement to provide CoxReps, a representative company for local broadcast television stations, with full-service ratings and impressions data for its local TV markets.

Tags: local deal television measurement

 

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