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Tag: viewership
TiVo integrates demographics, ad airings, and mobile devices into TV Viewership Data
2019-05-21 14:30:52| Digital TV News
TiVo (NASDAQ: TIVO) has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and demographic attributes, giving TiVo customers an expanded data offering with more flexibility.
Neustar integrates TiVo TV viewership data into attribution models
2019-04-25 16:20:03| Digital TV News
Neustar and TiVo (NASDAQ: TIVO) have announced that TiVos TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
Tags: data
models
attribution
integrates
BARC India to integrate TV and Out of Home TV viewership
2019-03-25 12:00:29| Digital TV News
BARC India has added another offering to its suite of insight products. Starting this year, BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software.
180byTwo integrates PeerLogix' OTT viewership data
2018-09-11 15:10:43| Digital TV News
PeerLogix (OTCQB: LOGX) and 180byTwo have announced that the two companies have created a direct integration, allowing 180byTwo to incorporate Peerlogixs OTT data into its B2B and B2C audience segment offerings.
Tags: data
ott
integrates
viewership
Audience's emotional response predicts future live TV viewership
2018-01-25 16:00:00| Digital TV News
Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
Tags: live
future
response
emotional