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Tag: viewership
Tremor Video DSP extends TV viewership data into connected TV
2017-12-21 18:00:22| Digital TV News
Tremor Video DSP has announced enhanced Connected TV campaigns that leverage exclusive data targeting from Alphonso. Horizon Media will be the first agency to take advantage of this new advanced offering for their client La Quinta Inns & Suites.
India free TV viewership to touch 46 million households by 2020
2017-07-05 13:00:28| Digital TV News
Free TV viewership in India is set to register exponential growth, reaching 46m households by 2020, according to a report from EY. This will be in addition to consumption of content on mobile DTT handsets.
Tags: free
million
india
touch
The Automotive Advertising Agency inks multi-market deal with consumer viewership data giant Rentrak
2015-01-23 11:26:32| Auto Dealers - Topix.net
As our agency continues to push the boundaries of digital and traditional marketing, Rentrak allows us to better target our clients' television campaigns while making our media buys more effective. With it, we're able to make better decisions and stretch Television budgets further."
Tags: data
advertising
automotive
deal
PlaceIQ And Media Storm Partner with Rentrak In The Launch Of A New TV Measurement Product That Combines Location Intelligence With Television Viewing Data To Drive Viewership
2014-10-02 10:39:18| metrologyworld Home Page
PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, andMedia Storm, the second largest independent media agency in the U.S., announced today a first-of-its-kind campaign with a major sports network
UltraViolet movie viewership on TVs surges 43% in U.S.
2014-05-21 18:50:45| Digital TV News
Well over half of the 16 million UltraViolet (UV) users in the U.S. are now viewing their content on a TV. Connected TVs and Blu-ray players are among the favored platforms for this activity, according to NPD.
Tags: us
movie
tvs
ultraviolet