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Roku introduces Audience Marketplace for OTT ad sellers and buyers

2018-06-27 15:30:09| Digital TV News

Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Rokus first-party data and proprietary ad technology.

Tags: sellers audience marketplace roku

 

Swrve adds Roku to its suite of streaming video OTT platforms

2018-06-21 15:30:07| Digital TV News

Swrve has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.

Tags: video suite roku adds

 
 

Roku video ads more effective than linear TV ads

2018-04-25 17:30:48| Digital TV News

Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).

Tags: video tv effective ads

 

Roku to soon launch enhanced voice search in UK

2018-04-24 11:00:23| Digital TV News

Roku (NASDAQ: ROKU) has announced that it will soon make its Enhanced Voice Search feature available to Roku users in the UK. Enhanced Voice Search enables users to use their voice to find entertainment to watch.

Tags: search uk voice enhanced

 

ESPN+ streaming now available on Roku devices

2018-04-16 22:30:35| Digital TV News

Roku (Nasdaq: ROKU) has announced the availability of ESPN+ on the Roku platform, allowing Roku player and Roku TV users to access additional live events, on-demand content and original programming not available on ESPN's linear TV or digital networks.

Tags: devices roku streaming espn

 

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