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Roku expands Roku TV licensing program into Europe
2019-09-07 12:30:03| Digital TV News
Roku (NASDAQ: ROKU) has announced that it is further expanding the Roku TV licensing program into Europe. Hisense is the first European Roku TV partner and is expected to launch Roku TV models in the UK in Q4.
Tags: program
europe
roku
licensing
U.S.-China trade dispute makes Roku top Smart TV OS in North America
2019-07-24 19:30:51| Digital TV News
According to IHS Markit, the North American TV market has increased its adoption of Smart TVs, particularly those based on the Roku TV OS. Smart TVs in 1Q 2019 accounted for 89% of TV shipments into North America, a record high for the region.
Roku stretches lead as #1 streaming TV platform in US
2019-06-26 17:30:03| Digital TV News
Roku's platform accounted for more than 30% of U.S. sales of connected TV devices in Q1 2019, further increasing its lead in streaming TV platforms according to Strategy Analytics. The company's research finds that there are now more than 41 million Roku-based devices in use in the U.S.
Roku introduces analytics and planning tools for OTT advertisers
2019-05-22 15:30:49| Digital TV News
Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brands linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
Tags: tools
planning
roku
advertisers
Redbox selects You.i TV to develop React Native app on Roku
2019-05-15 14:30:05| Digital TV News
Redbox has selected You.i TV to develop an improved user experience for the Redbox On Demand service, starting with its most popular platform, Roku. The new application is the first in market to be developed for Roku using the React Native development framework.
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