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Tappx to develop programmatic Server-Side Ad Insertion platform for TV

2019-12-11 13:00:21| Digital TV News

Tappx has secured funding to develop the worlds first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV solution. The Tappx PSSAI can simultaneously manage and programmatically insert contextually relevant OTT/CTV video ads into CTV content.

Tags: tv develop platform insertion

 

Tastemade selects Telaria for programmatic OTT and CTV advertising

2019-07-10 14:30:14| Digital TV News

Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.

Tags: advertising ott selects ctv

 
 

FreeWheel announces programmatic OTT offering for local TV buyers

2019-05-14 19:00:26| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced that members of the FreeWheel Advertisers network using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations.

Tags: local offering buyers announces

 

engage:BDR announces programmatic integration with FreeWheel

2019-02-18 06:00:22| Digital TV News

engage:BDR has announced the integration of FreeWheel into its platform. The integration will work to optimize ad monetization, improve the Company's CTV/OTT presence and contribute to incremental growth in revenue, gross profit and net profit contribution.

Tags: integration announces announces integration integration announces

 

FreeWheel Council for Premium Video Europe releases paper on programmatic technology

2019-02-12 11:10:46| Digital TV News

In a new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks at how broadcasters and pay TV operators are embracing automated technology to enhance their offerings.

Tags: video technology paper premium

 

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