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Tag: programmatic
Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
2018-07-10 14:30:06| Digital TV News
Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
Tags: advertising
solution
brings
addressability
Vewd selects SpotX as their programmatic video partner
2018-03-01 12:00:01| Digital TV News
Vewd has selected video ad serving platform SpotX to power the monetization of all its over-the-top (OTT) products and services. As their first programmatic video advertising partner, Vewd will leverage SpotXs ad serving and video supply side platform (SSP).
Tags: video
partner
selects
programmatic
R2B2 adds three Slovak TV stations to its programmatic ad network
2017-12-08 12:30:21| Digital TV News
The R2B2 Czech programmatic ad network is expanding to include three Slovak TV stations operated by CME. The top TV station in Slovakia will be among them. Now advertisers can bid on R2B2 HbbTV inventory for two countries.
Tags: network
stations
adds
slovak
Sling TV and SpotX enable holiday shopper programmatic TV ad targeting
2017-11-13 14:30:32| Digital TV News
Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.
Tags: tv
holiday
enable
shopper
Centro adds Samba TV to its programmatic ad platform
2017-11-01 14:00:18| Digital TV News
Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centros platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.
Tags: centro
platform
adds
samba
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